DATA POWER TOOLS

A Case Study
 

PROBLEM

At the TMB 2024 Show, Makita wanted to spotlight a standout independent retailer by gifting a £40,000 TV advertising package (production + Sky AdSmart airtime). Data Power Tools - a family-run business competing against major retailers - was chosen as the winner. Their challenge: prove their difference, drive footfall, and boost Makita product sales.

PROCESS​

As Makita’s chosen production partner, we were tasked with creating a TV advert showcasing Data Power Tools. The creative focused on their unique value versus big-box retailers: expert advice, personal service, and family-owned authenticity. The challenge: make a Makita-only advert inside a store that sold every brand under the sun. We leaned into humour and authenticity to make it work.

​

PRODUCTION

• Hero TV Ad: A broadcast-ready spot highlighting Makita tools, with a family-business feel.

• Ad Spend: Included Sky AdSmart airtime, geo-targeted to Data Power Tools’ local region.

• Creative Twist: Balanced brand requirements (Makita-only) with the retailer’s broader identity.

​

PAYOFF

• The Twist: Almost no customers used the Makita-specific discount code.

• The Win: Despite that, the ad drove 120% revenue growth year-on-year during the airtime period, powered by a dramatic increase in footfall.

• The campaign helped Data Power Tools showcase their difference and connect with more local customers.

• Since the campaign, they’ve invested in building their own in-house content studio, with us continuing to support their head of content as an advisor.