TMB 2024
A Troy Case Study
PROBLEM
Troy’s annual TMB trade show and gala dinner is the flagship event in the tooling industry calendar, bringing together suppliers, members, and partners. While previous years were functional, the gala lacked the scale and polish the occasion demanded. After seeing it fall flat in 2022 and hearing even worse reviews in 2023, we knew Troy needed a partner who could transform the evening into something memorable.
PROCESS
In 2024, Troy trusted us not just to film the event, but to take over full production of the gala dinner. We partnered with JHAV to deliver world-class AV and set design, booked entertainment, wrote scripts, and produced all the on-screen content. Our role expanded beyond cameras — we became showrunners.
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PRODUCTION
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Creative Theme: “Back to the Future” (80s movies).
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Produced a spoof film starring Troy’s CEO and Sales Director, complete with a real DeLorean.
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Designed all screen content and graphics for the evening.
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Event Coverage: Captured the trade show by day and edited content in time for same-day playback on the gala screens.
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Live Gala: Managed a crew of 20+, coordinated celebrity talent (Jason Manford), booked and directed entertainment.
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Finale: Convinced Troy to end the night with a live band, which kept record numbers of attendees dancing until close.
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PAYOFF
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Attended by 650+ members, suppliers, and staff.
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Widely praised as the “best TMB ever” by Troy’s CEO.
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Guests stayed engaged until the very end, breaking previous years’ drop-off patterns.
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Cemented our reputation as not only content producers, but full-scale event producers who can deliver both creativity and logistics at the highest level.
DELIGHTED MEMBERS
VIDEOS EDITED ON THE FLY
650
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