ZOE - A Case Study
PROBLEM
ZOE had just launched their new YouTube channel, ZOE Clips, and needed content to drive early momentum. Their most successful video to date featured co-founder Tim Spector discussing what he eats in a day - so they wanted to revisit the format with a new twist: capturing what Tim eats on holiday. The brief was clear, but the execution demanded speed, agility, and international production.
PROCESS
With ZOE’s in-house marketing team providing one of the most detailed briefs we’ve ever worked from, our role was to collaborate on structure and handle the full production logistics. That included:
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Pre-production scouting in Costa Brava (restaurants, permissions, locations).
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Streamlined carnet clearance for international kit transport.
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Building a dynamic skeleton crew approach to keep costs lean.
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A flexible plan to capture content across multiple environments in a single day.
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PRODUCTION
Hero Film: A 12-minute documentary-style piece, “What Tim Spector Eats While on Holiday.” Shot across breakfast, lunch, dinner, and activities in between, in one intense 18-hour shoot day.
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Deliverables:
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11 social clips (15s–1 min), including teasers and highlight cutdowns.
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Blooper reel.
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Two product ads (UK & US versions) shot on location.
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All graded rushes supplied for ZOE’s internal use.
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Crew: Just the two of us, working fast and light.
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PAYOFF
The video became the most-viewed piece on ZOE Clips.
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Doubled channel subscribers during launch phase.
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Generated significant buzz on ZOE’s wider social platforms.
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Led directly to two more projects commissioned... and counting.