ZOE - A Case Study
PROBLEM
ZOE were preparing to launch a major crowdfunding campaign and needed a video that would instill confidence, excitement, and credibility. The brief was tight - replicate the success and cinematic feel of Nothing’s viral campaign film, while keeping ZOE’s distinct identity and communicating their mission clearly.
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Short timeline, legally approved script, high creative expectations.
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Needed a hybrid of live-action precision and motion graphics polish.
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Critical campaign moment - the film had to help secure investor trust and public momentum.
PROCESS
Brought in after several successful projects with ZOE, we were trusted to lead the production. Working directly with their senior marketing and legal teams, we:
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Collaborated with a specialist motion graphics studio to build the animated framework.
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Created a detailed pre-vis plan, mapping every camera move to the animation beats.
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Directed and produced the studio shoot at Aquifer Film Studios, London.
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Developed a tight lighting plan to ensure flawless keying against the green screen.
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Used an autocue to keep delivery natural and aligned with legal requirements.
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Coordinated post-production with ZOE’s internal review process for rapid sign-off.
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PRODUCTION
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Green-screen studio shoot with dolly tracking.​
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Lighting designed for balanced chroma key.
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Auto-cue script delivery for founders (Tim and Jonathan).
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Collaboration with motion-graphics team for seamless integration.
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Fast-turnaround post pipeline under legal and marketing supervision.
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PAYOFF
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Video launched as centrepiece of ZOE’s crowdfunding campaign.
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Campaign exceeded funding target by over £1.4m.
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Film praised internally for clarity, tone, and visual impact.
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Reinforced ZOE’s position as one of the UK’s leading health-tech innovators.
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Proof that meticulous planning and creative precision can directly drive commercial success.