PROCESS

After meeting with the directors, we shaped a storytelling-first strategy: a cinematic hero film to celebrate the journey of fish from sea to plate, followed by a mini-documentary series capturing the voices of staff, stakeholders, and the wider town. The emphasis was on authenticity - letting real people tell real stories, not creating corporate spin.

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PRODUCTION

• Hero Film (Essential Keystone): A poetic, cinematic journey from sea to plate, shot across Brixham, the trawlers, and London. Narrated with an original poem performed by a professional voice actor.

• Mini-Doc Series (Growth/Dominance Keystone): A multi-asset content system of medium-form films exploring sustainability, training, health, and community life around the market. Delivered on a bespoke retainer basis, this represented a scale of output that today would sit within our higher-tier Keystone packages.

• The Human Voice: Every episode centred the people of Brixham - fishermen, staff, students, community members. Their authenticity made the series resonate in a way no AI-generated campaign ever could.

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PAYOFF

• Average 30,000 views per episode, with engagement up 5,300% compared to typical posts.

• A staff-focused film was repurposed to support fundraising during market tours, directly helping the Fisherman’s Mission.

• Barry (the MD) was regularly stopped in the street by locals who said they’d learned more about the market and felt proud of its role in the town.

• The films continue to act as a flagship system of assets - proof of the market’s values and its commitment to the community.