TROY
UK
A Troy Case Study
PROBLEM
When COVID hit, Troy - the UK’s largest independent buying group for industrial tools - faced a crisis. With members and suppliers cut off from trade shows and in-person sales, they needed a way to keep their network alive. The challenge: engage members, showcase suppliers, and keep sales flowing, all while the world was stuck at home.
PROCESS
Referred in through the industry, we pitched a new solution: a monthly live-streamed TV show. Each episode featured supplier messaging, product showcases, and industry news - hosted by two long-standing Troy staff members who grew into natural presenters. What began as survival content quickly evolved into a full content system.
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To enrich the live broadcasts, we also travelled across the country, filming on-location stories with members and suppliers. These short-form videos were integrated into the shows, bringing variety and giving suppliers visibility far beyond what was possible during lockdown.
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Over time, the live shows became a content powerhouse, producing:
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Monthly 1-hour livestreams.
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Short-form supplier/member stories filmed nationwide.
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Instructional videos and interviews.
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Highlight clips for internal and external use.
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Promotional materials for Troy members.
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We operated on a retainer basis for over three years, becoming an extension of Troy’s team and eventually taking on wider roles, including production for their largest annual events.
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PRODUCTION
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Studio-based livestreams blended with pre-recorded field content.
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Multi-location shoots with members and suppliers across the UK.
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A growing library of content assets for use beyond the livestream.
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Event production for Troy’s annual shows.
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PAYOFF
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Troy members smashed through their Bosch credit limit, spending more than three times the allowance.
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Kept Troy’s supplier–member ecosystem connected at a critical moment.
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Transformed from a “COVID fix” into a long-term content partnership.
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Built Troy a media-style presence inside their industry.
