NXZEN
LAUNCH
A Case Study
PROBLEM
After 16 years as Enzen, the company rebranded as NXZEN. The transformation was unveiled at a secret staff event, but the small in-house marketing team was under enormous pressure: no time, no brief, no global footage to work with, and a fast-approaching deadline. They needed a partner who could take the reins, fill in the gaps, and make the launch a success.
PROCESS​
Referred to us by a long-standing contact, NXZEN trusted us to own the content production end-to-end. With limited assets available, we:
-
Crafted a launch film using a mix of stock footage and AI elements, tailored to their new brand identity.
-
Designed and captured event coverage, including highlight reels and atmosphere shots.
-
Conducted interviews with staff and leadership for use in future campaigns.
-
Produced a “people video” spotlighting employee voices.
-
Organised a professional photographer to deliver updated headshots for LinkedIn and the corporate website.
​
PRODUCTION
-
Launch film (stock + AI).
-
Event highlight reel.
-
Staff interview film (“people video”).
-
Leadership interviews for future campaigns.
-
Photography: new headshots for entire staff.
​
PAYOFF
-
Content delivered on time for the brand launch, enabling NXZEN to unveil their new identity confidently.
-
Internal reaction was overwhelmingly positive, with leadership praising the seamless support.
-
Marketing team feedback: “You made my job so easy - I knew you guys had it all covered.”
-
While much of the content was for internal use and long-term deployment, the client has material in place to roll out globally across channels.