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COFTON HOLIDAY PARK

A Case Study
 

PROBLEM

After the success of their Christmas TV ad, Cofton wanted to keep the momentum going into the following year. This time, they needed a broader set of assets to support year-round marketing, covering social, web, and photography.

PROCESS​

We worked closely with Cofton’s team to design a campaign package that gave them maximum flexibility. The focus was on creating a mix of short-form and long-form video content, supported by still photography, so their marketing team had everything they needed for the year.

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PRODUCTION

  • 4 x 1-minute brand films showcasing different aspects of the park.

  • Photography package for use across web, print, and social.

  • Social cutdowns & slips to extend reach across multiple platforms.

  • A cohesive creative style across all deliverables, tying the assets together into one recognisable campaign.

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PAYOFF

  • Strengthened relationship with Cofton (proof of trust from repeat commissioning).

  • Provided their marketing team with a full campaign toolkit, not just one hero ad.

  • Positioned Cofton to reach audiences consistently across channels, year-round.

100'S

4X

OF DELIVERABLES

POTENTIAL TVC'S

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