top of page

Cofton Holiday Park.

PROBLEM​

Cofton needed to boost winter bookings for their new luxury lodges - a tough sell outside peak season. On top of that, they’d been burned by a previous video partner who was slow and difficult to work with. They needed a team who could deliver fast, frictionless, and with broadcast-quality results.

​

PROCESS

Referred through our partners at Sky AdSmart, Cofton had the media placement sorted - they needed creative that could cut through. Their concept was clear: Santa, kids, and Christmas magic. Our job was to craft the production approach and execute it with precision, all within 14 days. That meant:

  • Casting children and Santa.

  • Choreographing a technically ambitious one-shot sequence.

  • Pre-visualisation to nail timing.

  • Clearcast approval for TV.

  • Managing multiple stakeholders on a high-pressure set.

​

PRODUCTION

  • Hero Ad: A festive TV spot with a one-shot camera move, filmed at sunset (and yes, wrangling children while racing daylight was as chaotic as it sounds).

  • Support Assets: A set of 5–10s clips with Santa around the lodges, giving Cofton versatile micro-content for their campaign.

  • Crew: 4 core crew + cast of 6, plus parents and Cofton staff on site.

​

PAYOFF

  • 100% lead-to-sale conversion rate.

  • 250,000 impressions on AdSmart.

  • 130% ROI on campaign spend.

  • Renewal for 2024, plus an expanded brief: 4 x 1-minute films, photography, and social cutdowns.

ROI

LEAD - SALE CONVERSION

130%

100%

Find out more about

Adsmart_SKY_PRIMARY_RGB (2).png

"We have been so delighted by just how easy Jonny & Harry are to work with and by the incredibly quick turnaround. Unlike the last production company we worked with, they really listened to what we wanted and worked with us to deliver a magical Xmas ad. We will be using them for our upcoming projects for sure!"
-SARA KNIGHTS | COFTON HOLIDAY PARK

bottom of page